A&P rakes in $5.2bn turnover, sells 2bn McVitie’s annually A &P Food Limited, a subsidiary of Pladis, makers of McVitie’s Digestive biscuit says it raked in an annual global turnover of $5.2billion, selling 2billion units of the product annually. A&P holds the franchise to manufacture McVitie’s in Nigeria. The Country Manager, Nigeria, for Pladis, Kwame Wiafe, who disclosed this at the launch of the promotional campaign to commemorate the 125 years of McVitie’s Digestive stated: “If consumer did not love the product they would not consume that much. It is the best and original delicious digestive. We have our presence in over 100 countries with 13 factories across the world. “McVitie’s Digestive in all these countries are the same and our commitment to quality can never be comprised. Since the invention of the first and original ‘Digestive’ biscuit in 1892 by Alexander Grant, the quality has always be the same,” Wiafe stated. Anniversary promo According to him, “to share this delicious and exciting milestone with all Nigerians, Pladis will give out cash and airtime to reward loyal customers in the next three months. McVitie’s Digestive brand has enjoyed a lot of consumer love and support for over 12 decades across the globe, including Nigeria. “We therefore decided to commemorate this great milestone by rewarding the very people who have made the McVitie’s Digestive brand story a successful one which is our loyal consumers.” He explained that the anniversary promo which commenced July 4, 2017 will last for three months with customers wining plethora of prizes which includes N1million each for three consumers, N500,000 each for six consumers and N200,000 each for 15 consumers and an instant airtime for 45,000 consumers. Explaining the mechanics, Marketing Director of the company, Toyin Nnodi, said that all customers need to do is buy any of the McVitie’s Digestive 125thanniversary promotional packs available in 40grams, 104grams, 208grams and 302grams sizes. “Scratch the foil to reveal the unique promo code on the pack and SMS it a short code. The post A&P rakes in $5.2bn turnover, sells 2bn McVitie’s annually appeared first on Vanguard News. For More details click the green link via Naijapounds

A &P Food Limited, a subsidiary of Pladis, makers of McVitie’s Digestive biscuit says it raked in an annual global turnover of $5.2billion, selling 2billion units of the product annually. A&P holds the franchise to manufacture McVitie’s in Nigeria.

The Country Manager, Nigeria, for Pladis, Kwame Wiafe, who disclosed this at the launch of the promotional campaign to commemorate the 125 years of McVitie’s Digestive stated: “If consumer did not love the product they would not consume that much. It is the best and original delicious digestive. We have our presence in over 100 countries with 13 factories across the world.

“McVitie’s Digestive in all these countries are the same and our commitment to quality can never be comprised. Since the invention of the first and original ‘Digestive’ biscuit in 1892 by Alexander Grant, the quality has always be the same,” Wiafe stated.

Anniversary promo

According to him, “to share this delicious and exciting milestone with all Nigerians, Pladis will give out cash and airtime to reward loyal customers in the next three months. McVitie’s Digestive brand has enjoyed a lot of consumer love and support for over 12 decades across the globe, including Nigeria.

“We therefore decided to commemorate this great milestone by rewarding the very people who have made the McVitie’s Digestive brand story a successful one which is our loyal consumers.”

He explained that the anniversary promo which commenced July 4, 2017 will last for three months with customers wining plethora of prizes which includes N1million each for three consumers, N500,000 each for six consumers and N200,000 each for 15 consumers and an instant airtime for 45,000 consumers.

Explaining the mechanics, Marketing Director of the company, Toyin Nnodi, said that all customers need to do is buy any of the McVitie’s Digestive 125thanniversary promotional packs available in 40grams, 104grams, 208grams and 302grams sizes. “Scratch the foil to reveal the unique promo code on the pack and SMS it a short code.

The post A&P rakes in $5.2bn turnover, sells 2bn McVitie’s annually appeared first on Vanguard News.

For More details click the green link
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