Android continued to dominate the smartphone market last quarter, far outpacing Apple's iOS, according to research released Friday by Strategy Analytics.
For the third quarter, global shipments of Android-based smartphones reached 268 million, up from 206 million for the same quarter a year ago. Those numbers helped the OS win a market share of 84 percent, up from 81.4 percent in the year-ago quarter. Strategy Analytics cited the power of Android overall but did point to challenges for individual Android device makers.
"Android's leadership of the global smartphone market looks unbeatable at the moment," Neil Mawston, executive director at Strategy Analytics, said in a statement. "Its low-cost services and user-friendly software remain attractive to hardware makers, operators and consumers worldwide. However, challenges are emerging for Google. The Android platform is getting overcrowded with hundreds of hardware brands, Android smartphone prices are falling worldwide, and few Android device vendors make profits."
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